Crystal Square is a luxury café located in the central area of Sofia, Bulgaria. It's not a typical café because Crystal Square organizes different business events. Sometimes, the café is transformed into a creative hub, where many young people try to establish their startups or brainstorm different business ideas. As a creative agency, we were invited to create the branding of Crystal Square Cafe. We understood the vision shared by the company owners, and we focused our team on understanding the concept and vision of the café. With our work, we wanted to show why branding is essential, especially for newly created businesses.
To successfully implement all the steps of the branding process, we have done in-depth research on their User Personas and the current trends in similar bars, restaurants and cafes. Our team went to the Crystal Square café and was impressed by its interior. The café has a modern and minimal design.
The interior design of Crystal Square was the main trigger of our branding process. We align this modern and minimalistic design with our overall art direction. The brand strategy developed by our team was focused on the establishment of Crystal Square as a special place for creative and inspired people. We underlined the brand's tone with a pastel colors pallet associated with creativity, minimalism, and inspiration. The atmosphere of liveliness helps our team create a brand book that contains a logo, color palette, typography, print materials, sign design, napkin design, illustrations design, etc.