Rebook is a green company that helps businesses with low IT budgets and aims to reduce electronic waste and CO2 emissions. Used business IT hardware is a valid alternative because it is cheaper than new IT devices. The client needs to convince other companies that Rebook is their productivity partner, and together they will find the best sustainable computing solution for their business. Due to that reason, we were engaged in this project to create branding, copywriting and the website.
As another eco-engaged company, we at Studio Rubik believe that this is the future of all IT companies that can help our planet with the reutilization of IT hardware. Our team is involved in many green activities, so everybody from the team understood the main project idea. We defined a few directions, which outline our design vision for the branding and the website. The branding should balance the modern IT vision with nature.
Everything started with the logo creation, including a “leaf” symbol and typical geometry lines for the tech sphere. We used the blue color to underline the responsibility of keeping our planet healthier. The different shades of blue color represent numerous ideas. A lighter blue is a reflection of the recycle-technology vision. We tried to bring the shades of blue closer to the green, a symbol of nature and associated with the color of environmental awareness. With the design of the site and all branding materials, we say to the world: "Recharge your productivity!".