Doing honest work for the biggest IT Company in the country is its own reward. More so, when favored over the other fine agencies invited to pitch and compete for the opportunity. Our proposal, attitude, and portfolio seemed to click with the client’s vision, and thus Rubik was tasked with yet another peculiar objective - to produce the official corporate video of Telelink Business Services - a state-of-the-art workspace, currently uninhabited due to Covid-19.
A lively, modern but cozy display of people and technology under one roof, located at the bottom of a majestic mountain. Not your stereotypical cubicle Corporation.
Requested for recruitment purposes and brand awareness, the final product should solve the issue of the smart but temporary empty office building, introduce it as a welcoming ideal workspace for the next generation careerists.
How do you show the perks of working in a place where no one works at the moment?
Easier done than said.
With a little imagination and movie magic, any empty building can become alive [just as in “Night at the Museum”].
We handpicked the brave few volunteers from the army of remote Telelink employees and summoned them in the flesh to the digital fortress that is TBS [negative Covid test and all, naturally].
We then mixed in a handful of individuals that “look the part” [actors, production crew members] to fill and animate the backgrounds of the brave real TBS employees, and through the eye of the camera - the workspace teleported seemingly back to normality - no trace of quarantine visible.
The cinematic gimbal shots and dolly work would hardly cut it if it wasn’t for the story, the acting, and the music score reinforcing the overall message.
The snappy script lines, delivered in a sincere Voice Over narration, establish a relatable first-person mood, resonating common job-related themes through the inner voice of the protagonist.
The video presents to the viewer/job candidate a simple win-win choice. Nature-based but futuristic. High-tech but low-key. Roomy, yet cozy.
At home or at the office? The feeling is similar, the choice is available.
At TBS, you are more than a checklist or a scorecard. You are your workspace.
And, Your Workspace is Limitless.