ADD
INTELLIGENT
SYSTEMS

MOTION GRAPHICS

client  :  ADD Bulgaria  | 

year  :  2020  | 

services  :  ,

THE BRIEF

THE BRIEF

Digital transformation for the Manufacturing & Energy sectors.

ADD, a long-time leader in intelligent infrastructure solutions approached us with another challenge to dismantle -
a new and innovative product, in need of good branding and marketing.

ARISTA EIM is an intelligent system that saves money and offers remote access, real-time monitoring of large-scale
electrical switchboards. The very product description sounds long, serious, and complex. The rest of its features
spec was pretty much more of the same. A lot more.

OUR ANGLE

OUR ANGLE

ADD, a long-time leader in intelligent infrastructure solutions approached us with another challenge to dismantle -
The real task was not to produce an explanatory video but to rather digest the many pages of technical information
and deliver it to the impatient viewer as a short, watchable and engaging animation clip that in a clever way introduces
the company, showcases the product features and explains the benefits for the industry.

Our animators made sure to design relatable characters that deliver the message in a storytelling way, with light-handed
graphics that aim for clarity and simplicity, highlighted with seamless transitions. The tone of the VoiceOver narrator makes
sure no serious feature is left unexplained or taken lightly.

The Outcome

The Outcome

When the client is happy - we are happy.

Consequently, the final animated video was used successfully not only on ADDs website and social media
but as a sales tool at industry expos and private presentations. In time, ARISTA EID expanded its presence
internationally, and we were hired by ADD to produce a series of similar videos for their other products.

thumbnail-video-arista Play Video

arista-screenshot-video Play Video
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