client : PathEarn |
year : 2023 |
services : Motion Graphics, Re-Branding, UX UI Design
Pathearn's app focuses on creating the world's richest distributed geolocation database that will fuel the statistical and AI-based algorithms of the smart road cities of the future. The client aims to convince users that their decentralized data collection application will make the world safer. The goal is to establish a collective mentality – make users feel part of the PATHEARN team – a sense of responsibility and security while using our app and sharing their data. Our task was to create outstanding branding, including all brand identity components – mission, vision, values, tone of voice, CTA's, logo, slogan, fonts, etc. Furthermore, we were involved in the marketing strategy and website creation, where we implemented the whole branding based on our market research.
This blockchain startup was a severe challenge to our team. First, we researched the market and analyzed all the competitors and the target markets the client wanted to reach. The idea behind the project inspired us, so each of us gave our best. After outlining the project's mission, vision, target audience and goals, we focused on creating the branding for the Pathearn's app. We created a logo inspired by the road, with rounded shapes and the light aspect of the blockchain illustrations. The site's design is the icing, as we have applied the latest design trends for blockchain applications. And the branding and tone of voice we defined are most clearly implemented. For this client, we exclusively created a marketing strategy that was the fruit of 2 months of hard work by our entire team.