The Challenge
The Challenge
Plan and execute an epic outdoor stunt in urban conditions. Produce a video with viral potential to promote our fellow
thrillseekers at ThisIs-Leap.com - the Community for Extreme Sports. And Big-Up to our friendly brands -
Red Bull and Burton. And do it all with DIY-feel to it. No pressure.
Our Angle
Our Angle
As creative people, we just could never overlook the monumental concrete constructions of the Soviet Era, scattered
across Eastern Europe. Perhaps why we see the abandoned Soviet block as our stepping stone to freedom. Our goal -
to transform ugly industrial skeletons into large-scale playgrounds.
The Outcome
The Outcome
Days after its release, the video became viral, reaching international exposure, covered by media such as
Business Insider, Daily Mail, & Yahoo Sports. In the period of two weeks, it had a total viewing of
over 1.5 million. Guerrilla Marketing at its best, creating hype and awareness for the studio and our partners.
Stay tuned for EPISODE 3