Plan and execute an epic outdoor stunt in urban conditions. Produce a video with viral potential to promote our fellow thrillseekers at ThisIs-Leap.com - the Community for Extreme Sports. And Big-Up to our friendly brands - Red Bull and Burton. And do it all with DIY-feel to it. No pressure.
As creative people, we just could never overlook the monumental concrete constructions of the Soviet Era, scattered across Eastern Europe. Perhaps why we see the abandoned Soviet block as our stepping stone to freedom. Our goal - to transform ugly industrial skeletons into large-scale playgrounds.
Days after its release, the video became viral, reaching international exposure, covered by media such as Business Insider, Daily Mail, & Yahoo Sports. In the period of two weeks, it had a total viewing of over 1.5 million. Guerrilla Marketing at its best, creating hype and awareness for the studio and our partners.
Stay tuned for EPISODE 3