THE CHALLENGE
THE CHALLENGE
Our oldest client, which, like ART itself, cannot grow old, as it is ageless. Behold, the world-renowned:
Sofia Art Gallery - SGHG.
One of Sofia’s most emblematic exhibition spaces and historical landmarks, spreading culture into the city
lives of many generations. Back in the day, when our team’s conceptual proposal won SGHG’s open agency
contest and granted us the chance to represent this institution, we never thought that Studio Rubik and
SGHG would to this day share professional paths and creative taste. And yet, here we are, still proudly looking
after the gallery’s digital imprint. Closing in on almost a decade of collaboration and symbiosis with SGHG’s
team, with several digital rebrands behind us, two grand openings of new gallery branches, and hundreds of
visiting exhibitions communicated to an online audience.
Salute!
OUR ANGLE
OUR ANGLE
Throughout the years we’ve strived to keep evolving the online image of the gallery. A delicate balance,
no doubt, as the desire to reflect a wildly mesmerizing nature of contemporary artwork, passing through
in an exhibition, meets the need to preserve the classical spirit of the establishment; the memory of its
traditions; the legacy of its donated collections and resident artists.
THE OUTCOME
THE OUTCOME
The result is no less than such - a Modern Classic. On-or-offline, aesthetically always in-line.
EVOLVING but REMAINING, as reassurance for those sudden dark moments of cultural blackout,
when we so need to be saved by the light of art. Looking forward to the next decade of inspiring
workflow to come, SGHG! Lead the way, we got your back.