If Branding is the fingerprint of a business, [re]branding is the subtle art of identity transformation. The ideal strive to remain relevant: evolve but preserve your essence. Rebranding is the process of refreshing the public image of a company to improve awareness, rejuvenate appearance or establish new presence.
WHAT IS [Re]BRANDING?
WHAT DOES IT INVOLVE?
Far beyond a simple facelift, a Rebrand is built on vision for the future to come. It is a carefully-timed strategy that may involve the altering of a name, the tweaking of a symbol, or completely redoing the design of an already-established brand. The DRIVE for change may be to conquer new markets, to avoid becoming obsolete, or to resolve negative PR.
WHAT'S THE GOAL?
The GOAL of a ReBrand is to recreate a different corporate identity that performs better on the market, stands out from competitors, and excels the brand in every sense.