Social Media Marketing or SMM is the intended commercial use of online social platforms [Facebook, Instagram, Twitter, LinkedIn, Youtube, etc.] to engage with a target audience, promote advertising campaigns, build a brand’s social presence, increase sales or conversion, conduct focus groups, research trends, and social behavior, and drive website traffic. SMM support for a Brand consists of more than simply managing their social media profiles and responding to public messages.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
WHAT IS SOCIAL MEDIA MARKETING?
WHAT DOES IT INVOLVE?
A successful social presence is determined by the quality and relevance of the content produced, curated, and shared for the Brand on a regular basis. Additional tasks include listening and engaging with followers, analyzing results and submitting performance reports, publishing advertisements, and link-building. A wide range of promotional tools are available to assist support and further elevate social media presence.
WHAT'S THE GOAL?
Ultimately, the keys for long-term success are content creativity and adaptivity, a disciplined posting plan, a quick response rate to the audience engagement, and overall consistent authentic online behavior.