[UX] or User experience design is a term used to describe the work of design teams, when engineering and producing useful, interactive, and valuable digital experiences, delivered to end-users. This may include designing the complete process of adopting and integrating a product – featuring certain independent or combined aspects of Graphic/Web Design, Branding, Functional Design, and Seamless Usability.
WHAT IS UX/UI DESIGN?
WHAT DOES IT INVOLVE?
A crossing point of design and development, [UX] user experience design is fundamental in creating quality Web & App solutions for digital products and services. [UI] or User Interface is the interaction of a user with a digital product or service. Buttons, touchscreens, keyboards, smart lights – all this belongs in the [UI] category. An interface design is built around user experience, often powered by coding and proprietary software, SEO optimization, and authoring.
WHAT'S THE GOAL?
Simply put, we design and develop functional user experiences for the world of online digital innovation and application. Whether a website, online store, or IOS application, the process of UX/UI remains the same – good planning, quality know-how, solid experience, and proper testing.