Video content is widely recognized as the most effective form of message promotion on the internet. As Brands compete for target audience attention, the demand for quality video content is growing rapidly. Video production is the multi-layered process of creating video content for the commercial needs of clients. The service is based on the art of filmmaking fundamentals, but, depending on target objective and budget, may be delivered successfully in various formats – from high-end cinematic TV-format ads, to DIY small team videography to stir the world of social media. Both endeavors can be successful for the needs of a business, depending on the scope and strategy in play. Video Production for marketing and advertising purposes may involve original on-set filming and digital recording, or the use of pre-shot stock footage, providing quick and budget-sensitive solutions to a pressing deadline.