The Challenge
The Challenge
Backed by reliable investors and used by hundreds of customers in Bulgaria, BoneX is an innovative digital portfolio that offers an easy, fast and secure way to buy and sell cryptocurrencies like Bitcoin, Ethereum and Bitcoin Cash at the lowest prices on the market. The company needs to make a TV commercial, and they want to play it on the most-watched television networks in Bulgaria. We were excited to hear that Studio Rubik is their first option because our disruption style would fit into the crypto and blockchain sphere.
Our Angle
Our Angle
We have been involved in the crypto and blockchain world for more than 7 years with a different types of projects. Studio Rubik has its own NFT project, evaluated at 12 million euros. Our team has enough experience and an excellent vision for the potential user personas, their interests, and the right way in which Bonex should speak to them in this project. The dynamics in the crypto world is massive. This is why we chose engaging and active scenes with a bit of extremity mixed with leisure moments, underlining the quality and security of the Bonex services.
The Outcome
The Outcome
The leading actor in this commercial is our creative director at Studio Rubik - Vasil Tuchkov. Also, he is the leader of the ambitious NFT project called "It Remains" and his experience was transformed and used in all processes for this commercial. In the commercial, he chills at the rooftop pool and organizes his crypto actions on the Bonex application. These scenes aim to show the easy user experience of the product’s interface. After that, Vasil shows that everybody should be ready to jump into new challenges, and he makes an incredible skydiving stunt with the Bonex logo on his helmet. During the commercial, some of the company's value propositions were underlined. The final result is impressive. You may check the video of the commercial posted below! Enjoy watching!