THE CHALLENGE
THE CHALLENGE
At Studio Rubik, we were presented with the inspiring task of crafting a brand identity for DEA, an exclusive program tailored for women embarking on their entrepreneurial ventures. DEA’s mission is resolute: to magnify the prospects for groundbreaking startup ideas that contribute to meaningful societal transformation. They are on the lookout for visionary organizations poised to broaden their scope responsibly—both financially and intellectually. Our challenge was to encapsulate the essence of this vibrant accelerator, celebrating not just women in business, but the spirit of innovation and change.
The outcome
The outcome
Our creative journey led us to a branding solution that resonates with DEA’s core values and aspirations. We embraced a color palette featuring pink and bold purple, symbolizing the blend of femininity and authority. The use of geometric shapes in our design speaks volumes about leadership, innovation, and the drive to move forward. This visual language we developed for DEA is more than just aesthetics; it’s a narrative of empowerment, progress, and the unwavering determination of women who dare to dream big.