client : Fragmint |
year : 2022 |
services : Motion Graphics
Fragmint is the first fragmented NFT platform with formable DAOs. The platform provides a unique way of conceptualizing, minting, and auctioning NFTs combining fragmented art and DAO structures. This ambitious startup project is created by Evedo - a company with close to 5 years of experience in building solutions for the Events & Entertainment industries using blockchain technology. The client wants to show that the platform will inspire a new form of modular art while rendering it more affordable to investors. Fragmint aims to convey a premium feel where drops industry VIPs are carefully selected. The client tasked us with creating an explanatory video with a length of up to 2 min, which should hype up the upcoming platform across all SM platforms. The objective of the video is awareness.
Fragmint is the most creative part of the Evedo ecosystem. The video should explain the concept of the platform to the potential target audience, which is at the intersection of creativity, crypto investment and the gaming industry. Our team has deep knowledge of crypto and blockchain, so we were ready and excited for that challenge. Based on the latest experience with our own NFT project called "It Remains", we started the collaboration with the Fragmint team perfectly. We aligned our vision with them and decided we should use Evedo’s brand guidelines, but with more colors and outstanding shapes, which are typical for the NFT world.
After many hours of hard work, our team created the needed explanatory video. We were responsible for everything in this project. Everything started with the script and storyboard, inspired by tons of NFT videos and images. After that, our team was focused on image creation and animation. The motion graphic video includes singers, paintings and different abstract elements. Also, the companies in Evedo’s ecosystem are included in the video. The animation was finalized with voice-over and sound design. The working process was dynamic, but this challenge was the perfect way for our team to show its creativity and abstract vision. You may check the explanatory video posted below. Enjoy watching!