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services : Motion Graphics, Re-Branding, script and copywriting, Social Media, UX UI Design
It Remains is a blockchain-powered, community-governed franchise, based on the graphic novel "It Remains". The book is written by Studio Rubik's CEO Vasil Tuchkov and drawn by digital artist Ed Mattinian. We are proud that Studio Rubik has been the main creative partner from day one, so we started with solid market research and 24/7 brainstorming with the It Remains team. We were engaged with the following mission: "Use your creative skills and show the dystopian world of It Remains with your disruptive style. You have the freedom to show your high quality work and to impress the world of crypto, blockchain and NFT's". In that way, our creative team was motivated and everybody understood that a challenge of such type is a perfect opportunity to express yourself.
Studio Rubik has experience with projects in the blockchain and crypto area, but the NFTs are more specific and a newly formed global trend, which has more creative details. Besides this, It Remains is the only NFT project based on a graphic novel. In a world at the end of its cycle, a world perhaps much like ours, the only things left are sand, bone and plastic. The book underlines the troubles with pollution, global warming and the non-effective usage of world resources. The causes inspired by the project are related to solutions to these problems. So, our team put his emotions and efforts based on the important role of this project and the amazing world created and inspired by Vasil Tuchkov. We underlined the need for balance between dark and light, chaos and harmony, and showed this abstract view with the whole branding of the project, focused on the two colors - black and yellow. The yellow color is related to the main object in the It Remains world - a lake called the Yellow mouth, and the opportunity to have a brighter future. And from this point of view, we transferred our inspiration into branding, social creatives, video production, website, and all creative tasks and processes.
As a final result, again, we impressed the world with hard work and creative disruption from the highest level. Day after day, the project became bigger and bigger, and we received more and more tasks with extreme deadlines. Studio Rubik's members showed incredible team spirit and motivation to represent the unique world of It Remains. Some of them worked separately for different events like these in Dubai, Davos and Paris, where the world applauded us for the project's unique style. Today, It Remains is one of the most ambitious and prospective global NFT projects. We are proud to be part of this success!