client : Helios Marine |
year : 2024 |
services : Motion Graphics, Re-Branding, script and copywriting, UX UI Design
THE CHALLENGE
THE CHALLENGE
Helios Marine approached Studio Rubik with an ambitious vision: to position themselves as the leading innovator in smart marine technology. Their groundbreaking solutions in electric and digital marine systems needed a brand identity that would reflect their cutting-edge approach while maintaining professional credibility in a traditional industry.
The project scope included:
- Complete brand identity redesign
- New visual language and color palette
- Website redesign with enhanced UX/UI
- Design of their innovative Helios Marine Link application
- Development of brand messaging and communication strategy
The key challenge lay in striking the perfect balance between innovation and reliability - creating a brand that would appeal to forward-thinking maritime businesses while maintaining the professionalism expected in the marine industry.
THE OUTCOME
THE OUTCOME
Studio Rubik delivered a comprehensive brand transformation that positioned Helios Marine as a true pioneer in smart marine technology.
The new brand identity centers around an elegant logo inspired by sunbeams and compass points, symbolizing both exploration and technological advancement.
We created a sophisticated visual system that reflects Helios Marine's position at the intersection of tradition and innovation.
The new color palette and typography convey professionalism while suggesting technological advancement.
We developed a distinct brand voice that positions Helios Marine as а пrofessional and authoritative yet approachable and forward-thinking brand.
The redesigned website and Helios Marine Link application feature intuitive UX/UI that makes complex technological solutions accessible and appealing.
The digital platforms embody the brand's commitment to user-centric design and technological excellence.
The new mission statement we crafted emphasizes their commitment to "elevating the global marine industry through innovative digital solutions and smart seamless electrification,"
while the vision statement boldly declares their aim to "challenge the boundaries of possible in the maritime industry."
Through this comprehensive rebranding, Studio Rubik helped transform Helios Marine from a marine technology company
into a recognized leader in sustainable maritime solutions, setting new standards for the industry's future.