client : Newma |
year : 2025 |
services : Motion Graphics, Re-Branding, script and copywriting, Social Media, UX UI Design, Video Production
THE CHALLENGE
THE CHALLENGE
Newma is a premium finance and consulting firm with a strong focus on cryptocurrency alongside traditional financial services. Studio Rubik was tasked with designing the full UX/UI of the platform, ensuring a seamless and intuitive digital experience that aligns with Newma’s sophisticated and high-value positioning. Beyond the interface, Newma required a complete brand ecosystem to match its elite clientele and bold vision.
THE OUTCOME
THE OUTCOME
We created Newma’s full visual identity from the ground up-starting with the logo and symbolism (a sand clock representing infinity), and extending to branding, investor presentations, and all visual materials essential for a modern fintech startup. The final result is a cohesive, elegant, and exclusive brand presence, reflecting Newma’s core pillars: crypto-centric financial expertise, personalized consulting, sustainable investment strategies, and a clean, refined aesthetic.
The name “Newma,” inspired by Jewish tradition, symbolizes protection by the Holy Spirit-reinforcing the values of trust, stability, and forward-thinking finance. The brand also spans ventures in trading (e.g. premium rose oil) and green investment initiatives, extending its philosophy of ethical, high-end value creation.