lOGO & BRAND IDENTITY
YourSpace is a subscription-based platform that provides access to alternative workspaces. This project was created to meet the needs of remote work locations for companies in the IT sector and digital professions. Yourspace combines a diverse portfolio of innovative work environments with flawless on-site support and limitless options. As a creative agency, we were invited to participate in this project with the idea of creat the brand identity of YourSpace. The current branding reached the end of its life cycle, so YourSpace needed to find its ultimate brand identity design and develop it over a long-term period using its rebranding strategy. During the first interactions with the client, we heard the question "How to improve company Branding". The whole rebranding process started because we found the motivation to answer this question with our high-quality work.
To successfully implement all the steps of the rebranding process, we have done extremely in-depth research. We analyzed competitors, their performance on social networks, methods of acquiring traffic, UI and UX trends in this area, and other factors that give us information about the business and how to emphasize its value proposition through design. Our point of view was based on the market research we prepared with focus group of 50 people. Also, we define the most important brand characteristics – Flexibility, Inspiration, Innovation, Motivation, Freedom, Choice, Comfort and Diversity.
We didn't have any information about this type of business when we started this project. Our goal was to create outstanding design and brand identity and keep the central core of the brand's values recognizable. We changed the current color mode. We underlined the corporate tone of the brand with dark blue color, which is associated with expertise, stability and reliability. Besides that, we implement the usage of neon green color, which promotes feelings of liveliness and creativity. It's closely associated with nature and space. During the logo design process, we use the development and space symbols to create it. And from here starts the outcome of our rebranding journey. We created a brand book containing vision, mission, brand purpose, tone of voice, brand values, colors, typography, logo, icons, business cards, posters, social media creatives, email signature, and more.