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services : Re-Branding, script and copywriting
Telelink is one of the biggest IT companies in Bulgaria. During the last years, many companies in the IT area have launched their academies. Due to that reason, Telelink plans to open a unique academy with the idea of creating a program that covers a wide range of technologies needed to build a modern IT infrastructure. They contacted us with our team's ambition to create outstanding branding and see their ideas into colors and designs. TBS Acadamy offers one-of-a-kind practical education in IT Infrastructure in Bulgaria and we help them.
As a design studio, we noticed the challenge of showing the evolution of a modern organization's IT landscape. First, we started with our research process. Our team was responsible for diving into the end-to-end infrastructure of a modern organization - from zero to functioning, because this is the client's product, and we need to understand it in-depth. After our team researched all academies in the sector, we found a clear vision that we implemented it into the whole branding process.
Although the academy is called "TBS IT end to end", we show that development has no end. Education is an endless opportunity, so our team implemented this concept into the whole branding process and created the pitch and presentation decks. For this reason, there are round forms and purple colors which underline creativity and imagination. On another side, we added a blue color which gave the feeling of the brand authority and responsibility. With our work, we say to the potential academy students: "Hey, this is your gateway to the full spectrum of IT Knowledge".